Bucegi

Together for better or for worse

Product characteristics
Bucegi is a light colored beer for wide consumption, with 4.6% alc. and a primary extract of 10.5 ˚ P.

History
Bucegi was first brewed in 1984 and quickly became one of the most appreciated and strong beer brands in Romania. Successfully re-launched in February 2002, Bucegi became, shortly, an important brand in Heineken Romania portfolio. Bucegi excelled with authenticity and relevance for its consumers. The acknowledgement of this fact was confirmed by the numerous awards won at famous advertising festivals in the country (Ad’Or 2002 and 2003, Effie 2007) and abroad (Golden Drum Portoroz 2002).

Brand profile
Bucegi is and wishes to remain a simple, familiar brand. The most important thing for Bucegi is to be close to its consumers, for better or for worse. Last, but not least, the power to make fun of the bad things, characteristic for Romanian people, is a value of the brand that tries to help its consumers to surpass more easily the daily problems.

Consumer profile
Bucegi addresses mainly to middle-aged men, with modest income, who have a family and appreciate traditional values.

Distribution channels Retail, Key Accounts and HoReCa Packaging Bottle 0.5l PET 1 l PET 2l