Ciuc


Product characteristics
Ciuc is a superior light colored beer, Pils type, with 5% alc. and a primary extract of 11.5˚P.

History
Brewed since 1975, in Miercurea Ciuc, this beer has immediately distinguished itself by the unique taste provided by the water purity in that area and the excellent quality of the malt and hops.
The year 2007 represents for Ciuc a new beginning. Produced exclusively in Miercurea Ciuc, Ciuc beer has re-launched in a more modern and actual packaging: the shield shape was lost and a lot more of the brand color was used: red. Also, more golden was used to highlight the Premium aspect of the new labels.

Brand profile
Positioned in the Premium segment, Ciuc offers the consumers an unrivalled freshness and an unique taste. Keeping the purity of water from the Harghita mountains and using only the best ingredients, Ciuc is the perfect choice when you want to relax and enjoy yourself.

Consumer profile
Men, sociable and friendly, mature, optimistic and confiding. Ciuc addresses to responsible and unpretentious people, with aspirations of personal development and offering their families a better life.

Distribution channels Retail, Key Accounts and HoReCa Packaging Bottle 0.5 l Can 0.5 l Can 6 pack 0.5 l Pet 1 l Keg 50 l