Gosser

Good. Better. Gosser.

Product characteristics
Gosser is a light coloured, superior quality beer with 5.13 % alc. concentration and a primary extract of 12.1 ˚ P.

History
The story of Gosser beer begins in 1860, when Max Kober, a brewer from Graz bought a part of the old monastery in Goss and built a beer house, “Zu Goss”. In 1893, Kober transformed the beers house into a trade company,moment which marks the birth of what was about to become the Gosser legend.
Gosser is today one of the favourte beers of the Austrians, keeping its legendary aura untouched over the years. In Austria, Gosser is synonim with beer. The brand enjoys acknowlegment and apreciation not only in Austria, but also on central European level. In Romania, Gosser was launched in 2002 and in only 2 years it managed to consolidate its position in the Premium segment.

Brand profile
Gosser is a beer closely related to nature. Its historical roots from the fairy Styr region, the attachement for the place’s traditions, the purity of nature as well as the exceptional quality of he recipe are the central elements of this brand.
The significant attention for the details underlines even more the exceptional qualities of the brand: the seal on the neck of the bottle symbolizes the guarantee of the attention for selecting the ingredients, and the special green and the lop sided emboss remind us the forms shaped by water in nature.

Consumer profile
Gosser is a beer meant for the premium segment of the market. The brand addresses to the cognoscenti, those who enjoy a special beer and appreciate the exceptional qualities and the distinct savor.

Distribution channels Retail, Key Accounts and HoReCa Packaging Bottle 0.33 l Bottle 0.5 l PET 1l Can 0.5 l Bottle 6 pack 0.33 l Can 6 pack 0.5 l