Heineken

Product characteristics
Heineken is a pilsner beer, light colored, low fermentation, with 5% alc. and a primary extract of 11.4 ˚ P. Heineken beer is obtained through a natural brewing process, with no additives. The ingredients used are malted barley, hops and yeast, water. The characteristics of Heineken beer are the fresh, fruity aroma and the slightly bitter taste, making this beer very enjoyable.

History
Heineken beer has been enjoyed, one generation after another, from its beginnings until present time. Its history begins over 135 years ago, and its recipe is unique and strictly followed nowadays. Due to the high, extremely rigorous standards, the exceptional quality is the same, anywhere in the world.
Everywhere in the world, the green bottle came to represent the naturalness and freshness full of the vitality of beer. Heineken beer is nowadays the most valuable beer brand on an international level, being present in over 170 countries. The transparent label on the Heineken bottles is visually enforcing the premium quality of this beer.
Heineken is inspiring and offers unique experiences in every moment. Heineken is inviting the public to share a positive, daring attitude, to experience something new and different and to step beyond the boundaries of their everyday life.

Brand profile
Heineken is a Super Premium beer, positioned in the high segment of the market. What separates it from other brands are its unique characteristics: Heineken is passionate for quality, has a global perspective and a very attractive cosmopolitan personality. Heineken brings enjoyment and pleasure in lives of millions of people, worldwide.

Consumer profile
Heineken beer consumers are, mostly, men, very opened to new and socially active, from the urban area. Still, of course, anyone is welcomed to enjoy the best Premium beer in the world.

Distribution channels
Retail, Key Accounts and HoReCa

Packaging
Aluminium bottle 0.33 l
Bottle 0.33 l
Bottle 0.5 l
Bottle 6 pack 0.33 l
Can 6 pack 0.5 l
Keg 20 l