Heineken Worldwide
Heineken is one of the world’s great brewers and is committed to remaining strong and independent. The brand that bears the founder’s name – Heineken – is available in almost every country on the planet and is the world’s most valuable international premium beer brand.

Heineken has a wide international presence through a global network of distributors and breweries. Heineken owns and manages one of the world’s leading portfolios of beer brands and is one of the world’s leading brewers in terms of sales volume and profitability. Our main international brands are Heineken and Amstel, but the group brews and sells more than 170 international premium, regional, local and specialty beers.

We have the widest presence of all international brewers, thanks to our global network of distributors and 115 breweries in more than 65 countries. Our brands are well established in profitable, mature markets, while the popularity of our beers is growing daily in emerging beer markets such as Russia, China and Latin America.
We are the largest brewer and distributor in Europe. Our global coverage is achieved through a combination of wholly-owned companies, licence agreements, affiliates and strategic partnerships and alliances. Often, our wholesalers also distribute wine, spirits and soft drinks. Our international export operations ship beer to large and profitable markets worldwide.

We are committed to growth and have embraced innovation as a key component of our strategy in the areas of production, marketing, communication and packaging. In all of these areas, it is the consumers and their ever changing needs that is at the heart of our efforts.

We also fully acknowledge the role that we have to play in society. Social responsibility and sustainability underpin everything we do. We will continue expanding initiatives to combat alcohol abuse and misuse and work hard to reach the highest environmental standards in the industry.

History
The Heineken story began more than 140 years ago in 1864 when Gerard Adriaan Heineken acquired a small brewery in the heart of Amsterdam. Since then, four generations of the Heineken family have expanded the Heineken brand and the Company throughout Europe and the rest of the world.

55,557 employees
In 2006 the average number of persons employed increased from 56,598 to 55,557 (pro rate).

170 brands
Heineken’s leading brand portfolio includes more than 170 international premium, regional, local and specialty beers. Our principal brands are Heineken® and Amstel®. We continually seek to reinforce our brands through innovations in production, marketing and packaging.

132 million hl (2006)
The Heineken brand is available in almost every country on the planet. We own more than 115 breweries in more than 65 countries brewing a Group beer volume of 131,9 million hectolitres.