Zipfer

Pleasure!- Zipfer brand’s philosophy

With an unbending ­commit­ment to quality, Zipfer places itself in Heineken Romania’s portfolio as an Austrian premium brand. The quality of this beer represents an unequalled experience, an expression of genuine pleasures of life.

Natural pleasure

Known as a tourist attraction, the Zipf region has become renowned since 1858 also trough the Zipfer beer brewed here. The unique quality of beer is given by the town’s fountain yielding water of best quality.

Brewed with pleasure

Zipfer’s superiority in terms of quality is given by a unique combination of traditional brewing methods and up to date technology. The success of this beer is based firstly on innovation, outstanding each time with the novelties brought to the market.

Served with pleasure

Quality products manifest this in each element. As premium brand, Zipfer entails a high standard firstly by the distinctive bottle shape.

Unlimited pleasure

Unlimited dynamics. The concept behind the Zipfer brand made it the most dynamic Austrian beer and building in the same time the bases for its international success. If you are looking for a true experience in the field of beer, you could find genuine ­pleasure in Zipfer.

Product characteristics

Zipfer is a light, super premium import beer with an alcohol content of 5.4%.

Zipfer Lemon, the beer with an extra taste of freshness!

With a delicate malt taste, combined with lemon flavor, Zipfer Lemon is the perfect refreshing beer for summer days.

Product characteristics

Zipfer Lemon is a high quality import beer containing 10% lemonade and having an alcohol content of 4.9% l.

Edelweiss

Brand History

Edelweiss beer was born in the “Hofbrau Kaltenhausen” brewery, not far from Salzburg, in the Austrian Alps. Over the time, this beer sort has conquered the appreciation of consumers, enjoying a continuous success. Currently, Edelweiss beer may be found – produced locally or imported – in over 15 countries.

About Edelweiss Beer

This beer belongs to the category of high quality “white” (unfiltered) beers. Among the peculiarities of such beer are: its recipe consisting of a combination of wheat and barley malt, its lower bitterness because of its lower hops concentration, it ferments at high temperatures of 20°C, and has a higher CO₂ content, recommending to drink it form a glass and not directly form the bottle. Its special yeast confers this special beer a slightly fruity taste. With a 5.5% alcohol concentration, Edelweiss is a beer brewed from the most natural ingredients grown in the Austrian Alps.

Brand Values

The Edelweiss consumer is usually a man having a university degree, aged between 26 and 35 years, who is stylish and wishes to discover the novelties that the world has to offer