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Gösser announces its first image campaign produced in RomaniaBucharest, 06 June 2008
Heineken Romania announces the first image campaign produced in Romania for the Gösser brand. The campaign aims to further strengthen the brand proposition: high quality beer from the purest of nature, being the choice of those who appreciate a high quality beer. The image campaign mainly consists of a new TVC – “Orchestra” - the first TVC for Gosser brand produced in Romania.
The “Orchestra” TVC is communicating the best ingredients in nature proudly inspiring Gosser in terms of both recipe and image, to achieve perfection to the very detail. This is symbolized in the campaign through the harmony of an orchestra, performing the already acknowledged Gosser melodic line, in a perfect natural Romanian landscape.
“We are very proud that we have successfully managed to produce locally a campaign for an international premium strong brand as Gösser. With this campaign we enhance the tradition of Gösser in a natural Romanian environment where perfection is achieved by the harmony of the sounds of nature as in an orchestra.” explains Edwin Botterman, President & CEO Heineken Romania
The refined slogan for Gösser – Natural desavarsita – is the signature of this campaign which completes, on its turn, the message about the purity of Gösser beer, made in harmony with nature.
Besides the TV Commercial, the Gosser image campaign consist of prints in written press, advertising on Internet, PR activities and is accompanied by the redefined Gosser bottle, which underline the natural character.
Gösser brand is positioned in the international premium segment. Its history begins many centuries ago in the middle of a fertile region, Goss, where the richness / wealth of the land is outmatched only by the purities of its waters. The recipe of purity and naturalness created at a Goss monastery has resisted for over 1000 years, a rare guaranty of the perfect authenticity, consecrated in time. In recent years, the Gösser brand starts in 1860 with the arrival of the master brewer, Max Kober, who founded the 1st modern brewery that year in Goss. Nowadays, Gösser is synonym with beer in Austria.
Gösser is part of Heineken Romania brands portfolio along with Heineken, Zipfer, Schlossgold, Silva, Ciuc, Golden Brau, Bucegi, Gambrinus, Harghita, Hategana.
Din partea Heineken Romania au luat parte la realizarea acestei campanii: Andreas Stieber – Marketing Manager, Yiannis Evdokiadis – Group Brand Manager, Andrea Veress – Brand Manager.
Echipa Ogilvy care a dezvoltat campania de imagine Gösser din: Dani Macarie, Creative Director, Catalin Popescu, Senior Art Director, Corina Bompa, Copywriter, Adina Tataru, Account Manager, Loredana Caradimu, Unit Business Director, Raluca Sultan, Senior Strategic Planner. Productia spotului a fost realizata cu casa de productie Tandem, regizor si DOP Steve Colby.
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