The QUALITY of GOLDEN BRAU - rewarded for the 3rd time on international level

Bucharest, 04 May 2007

The QUALITY of GOLDEN BRAU - rewarded for the 3rd time on international level

Golden Brau is the proud winner of a new gold medal at the 2007 edition of “World Selection of Beer”. The prestigious competition is organized each year by the Monde Selection Institute, an independent institution for quality testing, founded in Belgium in 1961. The selection includes brands from all over the world, including from countries with a longstanding tradition in brewing.
In this annual contest, Monde Selection checks the conformity of quality standards of the participating products against international standards. The Institute analyses the products in certified and independent laboratories, and afterwards the products are submitted to a tasting board consisting of an international jury.

“We are very proud to receive the gold medal for the third time, within an internationally famous competition. This third reward is a unique consecration for the quality of Golden Brau beer and clearly reflects our Passion for Quality”, one of the core values of our Company, stated Edwin Botterman, President & CEO Heineken Romania.

Golden Brau also won the prestigious competition in 2006 and 2003, proving that it can compete with the best beers in the World, responding favourably to the increased expectations and demands of the consumer in terms of quality.

Golden Brau is part of the Heineken Romania portofolio and was launched on the market in 1998. In only two years, it has managed to become one of the best selling beer brands in Romania. The Golden Brau campaigns were winners at the Effie Awards in 2007 and 2003.

Heineken Romania is the leading brewer on the Romanian beer market since 2000. The brand portfolio offered by Heineken Romania covers all segments of the market: Heineken, Zipfer (import), Gösser, Schlossgold, Silva, Ciuc, Golden Brau, Bucegi, Gambrinus, Harghita and Hategana.