At Heineken Romania we are aware of the responsibility that we have in developing and carrying out projects that have a positive impact on the sustainable development both of our business and of the whole society. We act responsibly towards the environment, the society and the economy, and this thing helps us build a solid strategy on the Romanian market. By investing in the responsibility, we invest in the development of our company, of our employees and of our business partners, of the community we belong to and of the whole society.
We believe that responsibility is a way of seeing things, not a communication way. Each social or environmental responsibility program is approached from a positive perspective, Heineken Romania being a company oriented towards solutions.
By the responsibility programs sustained by Heineken Romania we aim to identify those solutions that have a positive, long term impact and to involve a large number of partners in our projects.
Heineken Group has a global strategy for the social responsibility, aiming to assure the sustainable growth of our activity in all the markets where we activate. You can find further details regarding the Social Responsibility Program of Heineken Group by visiting www.heinekeninternational.com
Our values:
The values of the Heineken Group are incorporated in our culture, policies and in our daily activity.They guide our actions and determine the limits of our behavior, help us define the organizational culture and the working methods.
Our values are:
Respect for individuals, society and the environment
Enjoyment: we bring enjoyment to life
Passion for quality:At Heineken Romania we put passion into everything we do and produce.
Think responsibly!
Being a company with an optimistic vision, oriented towards results, we have built the “Think responsibly!” platform, covering the way in which we act in Romania, the social involvement programs and those for protecting the environment.
Under the “Think responsibly!” platform we have developed internal educational and informative programs dedicated to our employees and to the employees of our business partners, developed in partnership with nonprofit organizations in Romania, educational programs developed in collaboration with the Romanian Brewers Association and our own social responsibility programs.
Heineken Romania’s responsibility pillars:
“THINK RESPONSIBLY!”
ENVIRONMENT
SOCIAL
ECONOMICAL
Programs for protecting the environment developed under the
“Think green!” umbrella
Educational and informative programs developed under the
“Enjoy responsibly!”umbrella
Building an ethical and profitable business
Implementing some responsiblity principles within Heineken Romania organization
