Gambrinus
Gambrinus beer benefits from a strong tradition, since the beginning of beer consumption in Romania is related to this very brand. Starting 1869 and until recently it was produced at the Grivita Plant in Bucharest. The brand's fame comes equally from the homonymous beer house in the center of Bucharest, a meeting point for the Romanian artists at the beginning of the XXth century.
Product characteristics
Gambrinus is a superior blonde beer of wide consumption, with an alcohol concentration of 4,5% and a primary extract of 10,5˚ P.
History
In 2005 it was succesfully relaunched as a brand of BRAU UNION Romania through an image campaign that consisted in changing the label and the rejuvenating its aspect.The brand's symbol remained the same: the Gambrinus king brewer. Thus, it was demonstrated that "old" is not the same as "out of date".
Distribution channels
Retail, Key Accounts, HORECA
Packaging
Bottle 0,5 L
PET 1 L
PET 2 L KEG 50 L
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Harghita
Cold like the spring water, fresh like the green of the hills and as pure as the atmosphere of the nature where it comes from, Harghita beer is always ready to be enjoyed.
Product characteristics
Harghita is a superior blonde beer of wide consumption with an alcohol concentration of 4,5% and a primary extract of 10,5˚ P.
History
Harghita is a beer of tradition in its home area, its success being mostly dued to the superior quality of the water it is made with. In 2006, the Harghita brand has been relaunched by rejuvenating and modernisation of the label and also by introducing new and innovator forms of the PET.
Distribution channels
Retail, Key Accounts, HORECA
Packaging
Bottle 0,5 L
PET 2 L |
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Hategana
Just like the fresh air from the Hateg Land refreshes and cools you off, bringing you the touch of nature that fills you with appetite for living.
Product characteristics
Hategana is a superior blonde beer of wide consumption, with an alcohol concentration of 4,5% and a primary extract of 10,5˚ P.
History
Hategana entered the Heineken Romania brands portfolio in the year 2000, together with the take over of the plant in Hateg. In 2006 the Hategana beer has been relaunched by rejuvenating and modernisation of the label and also by introducing new and innovator forms of the PET.
Distribution channels
Retail, Key Accounts, HORECA
Packaging
Bottle 0,5 L
PET 2 L
KEG 50 L
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