Schlossgold

Satisfaction with no alcohol

Product characteristics
Special, through the quality ingredients used and also its particular type of non-alcoholic
beverage. Schlossgold offers the savor and the beer taste in a beverage that contains no alcohol. Schlossgold offers a solution for the old dilemma between the pleasure of enjoying a beer and the need to drive a car. If, at first, the brand represented the ideal alternative for an unwanted Police control, later Schlossgold became the free, mature choice of the people aware of the unwanted effects of consuming alcohol in certain situations.

Brand profile
Schlossgold is addressed to a very wide range of consumers regardless of sex, age, education or income, when you want to enjoy a beer and avoid the consequences of alcohol consumption. Schlossgold is the best solution.
Because Schlossgold is offering the answer for the universal question ‘drink and drive?’, an important part of the brand communication is centered upon sponsoring of contests and shows within this area, TV transmissions of Formula 1 and the International Rally Championship. In the case of the Schlossgold packaging, a remarkable feature is the thermal-sensitive area on the back of the label: printed with a special ink, the word ‘satisfaction’ only appears when the beer temperature is of 4-6 ˚ C, the best for beer consumption.

Consumer profile
Responsible people, who wish to remain in control in any situation and in any circumstance, the Schlossgold drinkers have at hand the savor and refreshment of a good beer, even at the times when, for any reason, cannot consume alcohol. Schlossgold is chosen by those people who want to enjoy the taste of a quality beer but are aware of the alcohol consumption and, therefore, choose a drink that can satisfy both needs: pleasure of a beer and keeping in control.

Distribution channels Retail, Key Accounts and HoReCa Packaging Bottle 0.5 l Can 0.5 l Can 6 pack 0.5 l